Ryan Short's book, The Civic Brand, is a how-to manual showing citizens and civic leaders how to build authentic community identity through real public engagement rather than top-down branding.
When we walk together we connect with other members of our community and our environment at a human pace. We experience what it is like to navigate our neighborhoods as pedestrians. And perhaps, we begin envisioning how the city can grow sustainably, in small ways, one neighborhood at a time.
